Digital Strategy, Digital Marketing, Website Design
Objective
For the Brand embarked on a multifaceted project with PRETZILLA, aiming to transform their online presence into a dynamic hub of information and engagement. The core objectives were clear: first, to revamp the website to reflect the updated product packaging accurately. The challenge was not just to showcase the products aesthetically but also to integrate a store locator, powered by DESTINI software, to cater to nationwide retail grocery store customers. Simultaneously, our focus was on capturing the brand essence in a way that was not only elevated but also deeply engaging. The website needed to resonate with PRETZILLA’s unique identity, creating an immersive experience for visitors. Additionally, our team was tasked with incorporating user-friendly features and a repository of recipes, providing value-added content to the users and enhancing their overall interaction with the brand.
Content is king on social platforms. For the Brand's Production Studio created best-in-class photo and video content for PRETZILLA improving upon the latest trends in food photography. Utilizing a dual-strategy approach of original and user generated content, For the Brand sources, curates, styles, drafts, schedules and executes each piece of content. This methodology ensured a unified and consistent brand message, creating a community of pretzel bread-lovers alike.
Content is king on social platforms.
Outcome
This project demanded a harmonious fusion of design, technology, and creativity. We aimed not just to meet these objectives but to exceed them, ensuring that every aspect of the website reflected PRETZILLA’s excellence, accessibility, and culinary innovation. The result was a website that seamlessly blended aesthetics, functionality, and brand essence, providing visitors with an unforgettable digital experience while effectively promoting PRETZILLA’s products and recipes nationwide.
