We reimagined Pretzilla's packaging to highlight its unique identity as pretzel bread. Using distinct color palettes, we differentiated each SKU while ensuring a cohesive and visually appealing product line.
To complement the packaging, we designed innovative merchandising solutions, including strategically placed display racks. These racks served as more than functional tools—they became powerful drivers of brand visibility and retail success.
By combining creativity and strategy, we delivered a seamless brand experience that's both visually stunning and commercially impactful.
We designed a variety of merchandising displays strategically positioned in retail bakery sections to enhance brand recognition and drive product turnover. These displays were visually engaging and thoughtfully aligned with the brand, ensuring a consistent and impactful presentation. This approach not only boosted product performance across stores but also strengthened customer connections through a compelling and on-brand experience.
Our design efforts delivered exceptional results for PRETZILLA, highlighting the unique appeal of pretzel bread and making it stand out on the shelves. Each SKU featured distinct color palettes, creating a cohesive yet diverse product range that caught the eye.
In tandem, we developed innovative merchandising strategies, including strategically placed display racks, to enhance brand visibility in retail spaces. This approach increased customer engagement and drove higher sales, while reinforcing brand perception and product performance.
By blending thoughtful design with strategic merchandising, we elevated PRETZILLA’s market presence, boosted sales, and strengthened its connection with consumers, earning positive feedback and greater recognition.
Related