At For the Brand, we see every rebrand as an opportunity to craft a visual and narrative identity that connects deeply with both the past and future of a brand. For Island City Kombucha, this was about honoring its family origins in Minocqua, Wisconsin—a small island in the Northwoods—while creating a bold, modern identity differentiating themselves on the shelf...& ready to make waves across the Midwest and beyond.
From crafting its identity to delivering shelf-ready designs, every detail reflects the story Island City is proud to share -- positioning it for national growth while staying true to its roots. From packaging to product streamlining, every touchpoint reflects a balance of innovation, simplicity, and thoughtful design.
The rebrand has positioned Island City Kombucha as a standout in the Midwest kombucha market, ready to expand its presence and deepen its connection with consumers:
Island City Kombucha is more than a beverage—it’s a reflection of a family’s passion for craft, connection to nature, and dedication to delivering kombucha that’s genuinely good for you. This rebrand celebrates its roots while embracing an exciting future, one refreshing bottle at a time.
Related