STEEP + BREW® – For the Brand Marketing

STEEP+BREW
Coffee

Cafe Fair and Steep + Brew Coffee

Services

Digital Marketing, Packaging Design, Website Design

Objective

STEEP + BREW approached us with a clear goal: to refresh their brand while honoring their legacy as a trusted regional coffee roaster. They wanted to elevate their presence on crowded shelves, reflect their premium quality, and carve a distinctive niche in the specialty coffee market. With their small-batch roasting methods and focus on Arabica beans, the brand needed packaging that captured the essence of their dessert-inspired blends and resonated with both loyal customers and new audiences.

Key Highlights of the Refresh:

Premium Appeal: Sleek typography, refined color palettes, and tasteful metallic accents create a high-end look while ensuring the packaging feels approachable to coffee enthusiasts.
Artisan Heritage: Small-batch roots shine through in every detail, from hand-drawn illustrations to textures that evoke the warmth of freshly brewed coffee.
Shelf Differentiation: We broke away from generic coffee design norms, integrating vibrant pops of color and unique elements for each blend to create a clear point of distinction.
Flavor Storytelling: The dessert-inspired coffees take center stage with playful yet sophisticated visuals, giving consumers a sense of indulgence with every cup.

Outcome

This redesign wasn’t just about aesthetics; it was about reinforcing STEEP + BREW’s commitment to quality and creating an emotional connection with coffee lovers. Now, their packaging isn’t just a vessel—it’s an extension of their premium product, standing proudly on shelves and inviting customers to savor the experience of an exceptional coffee line.

More Work

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